novembro 26, 2021
Retailers on Black Friday: is it actually profitable?
Black Friday is a important season for retailers. With the challenges that come with that,…
setembro 10, 2021
Why CRP and EVC are important concepts for pricing?
A basic need for companies is to price their products and to do this it…
setembro 10, 2021
Why sensitivity is important for a pricing strategy?
When creating a price strategy for a product is important to consider the costumer sensibility.…
