October 28, 2021
Open Innovation as a business strategy
The Open Innovation model uses internal and external knowledge flows to expand market and profitability.…
September 10, 2021
How a pricing strategy increases profitability?
Pricing is a technique that seeks to establish the optimal price for a product. Is…
September 10, 2021
What is pricing elasticity?
Elasticity is a measure to determine how much the percentage change in one variable affects…
September 10, 2021
Why CRP and EVC are important concepts for pricing?
A basic need for companies is to price their products and to do this it…
