February 18, 2022
Pricing a Commodity: Challenges and Methods
Pricing commodity is not something simple. There are a lot of factors involved, such as…
November 18, 2021
How Psychological Pricing can increase sales?
Psychological pricing is a strategy that considers the emotional effects prices have on customers.
September 10, 2021
How a pricing strategy increases profitability?
Pricing is a technique that seeks to establish the optimal price for a product. Is…
September 10, 2021
What is pricing elasticity?
Elasticity is a measure to determine how much the percentage change in one variable affects…
September 10, 2021
Why CRP and EVC are important concepts for pricing?
A basic need for companies is to price their products and to do this it…
September 10, 2021
Why sensitivity is important for a pricing strategy?
When creating a price strategy for a product is important to consider the costumer sensibility.…
